Victoria Beckham has confirmed that her first ever standalone store will be on London’s Dover Street.
Mrs Beckham will seal her status as the new queen of the fashion industry by opening her first clothing store this Autumn. The shop will be situated at number 36 and will be opposite Dover Street Market.
She said: “I think the time has now come because I know my customer. It will be the first time that people will really be able to see the brand through my eyes.”
VB has also enlisted the help of Farshid Moussavi for the interior of the shop. Moussavi is most famous for her work on the 2012 Olympic Park, so we know to expect something special.
Earlier this morning, Victoria tweeted: ‘Excited to announce my first store! Opening in London this year x VB’
The new space will feature all of the collections under her brand, including Victoria Beckham, Victoria Victoria Beckham, denim, optical and accessories. Victoria also revealed that Britain is her strongest market, closely followed by the USA where she is set to open an office in New York next month.
With her empire ever-growing, VB is also gearing up to give the world access to her fashion empire through an official documentary. The mother-of-four will detail the last five years of the Victoria Beckham brand by teaming up with Skype and the voice-over-IP service.
Here at Fashion North HQ, we can’t wait for the launch of Victoria Beckham’s debut store and to see all her gorgeous pieces in the flesh. What a perfect excuse to visit the Capital!