Givenchy Announces Alicia Keys As New Face For Perfumes

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Alicia Keys is racking up the ad campaigns. Already having her own line of signature Reebok Classics, she is now the face of Givenchy perfumes.

Keys isn’t the only big name to have fronted this campaign. Liv Tyler, Amanda Seyfried, Uma Thurman and Justin Timberlake have all taken their turns at being the face for the designer perfume.

She told WWD: “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine. “I’m honored to introduce the world to the newest scent by Givenchy”.

Alicia Keys also took to Twitter to announce the collaboration:

Alicia Keys

This is the first time that the music legend has ventured into the beauty business. Beyond music, she was usually involved in fashion having launched her own signature kicks.

The new fragrance line is said to be released in September.

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