What Era Does Your Makeup Put You In?

Angelina Jolie
1940s red lip and brows
Megan Fife
BLOG: http://www.talkingaboutm.com
Katie Forster Lee

Everyday I apply my make-up exactly the same way as I did yesterday, and the day before. First foundation, then brows, mascara, concealer, powder and blusher. Then I’m ready to go.

I don’t always think about what trend I might be wearing or whether my make-up is a certain style. It’s always just thrown together to complete my look.

However, I do realize that my make-up is not just ‘thrown together’. I have carefully chosen my perfect foundation, lip, cheek and eye combination that compliments my face to give me the confidence I need to step out of the door everyday. I remember my mother teaching me how to apply eyeshadow and lipstick when I went to my first disco at the age of 9.  I thought it was amazing.

So in fact, my everyday routine has developed from trends and style influences from fashion through to street style, and my own mother’s eyeshadow methods has been passed down for years.

“The ideas of contouring your face shape, colour matching your hair and choosing the perfect lipstick were all developed in the 1930s and 40s, so we certainly do reflect those era’s by the simple fact that we still employ those methods today.” Says Stevie Mac of Glamourdaze.com

Make up developed in the 1920s when it shifted from theatrical to everyday wear. “Max Factor introduced his special formulation of Pan Cake Foundation in the 1930s.” says Stevie. She added: “Today no make up procedure begins without that vital undercoat of foundation.”

With the new range of full colour fashion magazines and the help of Hollywood glamour, the art of women’s make-up took off in the 1930s. Max Factor and Elizabeth Arden were becoming well known names. The glamourous decade of the 1940s brought a new level of feminity. Despite war rationing, women from around the world began applying their make-up from their early teens.

You may not know it but if we draw our eyebrows on thin and dark they resemble a 1930s make-up trend.

Today, orange toned lip colours are a big trend for SS14 and it was also big in 1940. Hollywood glamour had a big influence on 1940s make up and it still does today. Angelina Jolie keeps her make up very soft and classic with a red lip that fits with the 1940s Hollywood trend. Fuller brows like hers were introduced in the late 1940s, while a red lip added a glamourous statement.

Let’s take a look at Megan, 18, of the beauty blog Talking About M. I simply LOVE Megan’s make up I can’t get enough of it. She has full brows, similar to Audrey Hepburn of the 1950s. She has strong winged eyeliner similar to the Flappers of the 1920s. And for the lips, the popular orange lip trend that has graced the catwalks for SS14 resembles the 1940s when women moved from cooler berry shades to warmer tones.

Meet me, Katie, 18, aspiring beauty journalist. I choose to wear fairly minimal make-up however what I do choose to wear still reflects different trends. I like to keep my brows full, similar to a 1950s Hepburn look. I love plenty of mascara, which was also adored by the Flappers of the 1920s, and I opt for a bright pink lip, which was also popular in the 1940s with more lipstick shades becoming available.

The make up that we wear today reflects on the past because of the cosmetic products and methods of application that we have chosen to use today. “I think make up does reflect past trends because there are trends in beauty like there are in fashion. So we kind of pick and choose things from the past.” says Megan.  She added: “Although Cara Delevingne is famous for her brows Audrey Hepburn will always be the eyebrow Queen of the 1950s.”

 

Get the 30s look:

  • Thin arched brows
  • Mascara to the upper lashes
  • Dark red lip shades

Get the 40s look:

  • Natural brows
  • Cut-crease matte eyeshadow
  • Winged eyeliner
  • Fuschia, pink and orange lip shades.

Get the 50s look:

  • Pale skin
  • Pastel eyeshadows
  • Soft but definite eyeliner
  • Over-drawn lips
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