Last night, menswear designer Christopher Shannon was awarded the first ever British Fashion Council & British GQ Designer Menswear Fund award.
The award came after months of deliberating from judges including GQ Editor Dylan Jones, the British Fashion Council CEO Caroline Rush and Vertu mobile phones CEO Max Pogliani.
Caroline Rush told British GQ that, “we looked at the impact winning the award would make the brands. Christopher responded so well to the mentoring that we think that, combined with the talent he so obviously has, this will mark a real shift in his brand over the next 12 months”.
The award entitles Shannon to a £150,000 grant working alongside a £50,000 yearlong mentoring scheme, which will allow Shannon to strategically plan his business in branding, leaderships, commercial retail, e-tail & wholesale and also digitally.
Shannon’s aesthetic is contemporary menswear with a clever use of modern fabrics adhered to a classic silhouette. His Autumn/Winter collection incorporated a relatively dark palette infused with oranges, navy blues and soft reds all created into a floral and geometric print. He told the BFC that his signature piece is his sweatshirts as they “are always present in different forms”.