Good news for burgeoning designers, as it was announced yesterday that the British Fashion Council and eBay had teamed up to launch BFC Contemporary – an initiative that will see both organisations work alongside selected designers to offer mentorship and help develop their commercial opportunities.
The BFC also announced the first group of designers who’ll be taking part in the scheme, with Prism, Zoe Jordan, Paper London, Georgia Hardinge, and Alexis Barrell selected for their “creative excellence, commercial potential and originality in the contemporary arena.”
“We are delighted to support and help accelerate the growth of these very viable fashion businesses,” Caroline Rush, CEO of the BFC, said. “Each of the inaugural BFC Contemporary designers possess incredible creativity and strong brand concepts. With invaluable support from eBay, these designers mark a new wave in British contemporary design, the rise of which we aim to fuel with this new initiative.”
The mentorship will include advice on growing the business both online and offline, as well as help managing budgets and advice on production and concept. The designers will be creating a capsule collection for their brand to coincide with London Fashion Week, where a limited edition run will then be produced and will be available to purchase on the BFC Contemporary shop on eBay.
“BFC Contemporary reflects eBay’s on-going commitment to support emerging design talent, assisting the recipients in fulfilling their business ambitions,” Melanie Smallwood, head of curation and merchandising at eBay, said. “The first ever BFC Contemporary Shop on eBay.co.uk will provide a fantastic platform to showcase British Contemporary designers to our 18 million shoppers.”