As New York Fashion Week starts tomorrow, news has broken that Sunderland born designer Gareth Pugh is set to shake it up stateside.
Pugh, who studied at Sunderland College followed by a degree at Central St Martins in 2003, is moving his designs from his usual spot at Paris to New York for a very special collaboration with Lexus on Thursday September 4.
The designer famed for his monochrome based collections describes the show as an “immersive live performance”. He tells the New York Times “I wanted to present something that would make people think”.
The performance is supported by Lexus’s Design Disrupted, who approached him last year to do the project. Brian Bolain, Lexus corporate marketing communications manager talks of the reasoning for choosing Pugh, “At Lexus we’re constantly pushing the boundaries of design, performance and technology, and we strive to work with innovative people, like Gareth Pugh, who take similar creative risks. This year’s Lexus Design Disrupted defies convention and invites guests to experience both brands in an unexpected way”.
The show is publicised as a multi-media event, which will feature large-scale film and choreographed pieces by London Royal Ballet’s Wayne McGregor. The spectacle Pugh explains will draw on “rites, rituals and British Folk tradition.”