I Sunk Your Battleship: A closer look


Launched in 2013, I Sunk Your Battleship has taken suggestive and subconscious expletives to a new level. Using navel semaphore to say what we’re all thinking and producing them on jumpers, beanies and T-shirt. The Durham based company is ideal for those days when you want your clothing to do the talking.

The company has two major collections, the classics housing graphic tees, hoodies and jumpers with the ISYB Flagman on the front, a flag flying high with No Hope brandish across it and the Words tee has many a swearword on, a sailor would be proud.


In contrast to the curse word laden clothing, ISYB have created a colourful five some collection in naval blue, battleship grey and camouflage green with classic Liberty printed breast pockets.

If you like designs, then the curse word crafty crew have a selection of mugs, stickers and a skateboard deck on offer as well.

Want to get to know the brand better than check out our exclusive interview with brand owner Ross McPhie, and follow ISYB on Twitter, Facebook and Instagram.

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