Jonathan Saunders joins Diane Von Furstenberg as Chief Creative Officer

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Picture by: Doug Peters / Doug Peters/EMPICS Entertainment

Scottish born designer, Jonathan Saunders, is joining Belgium born designer Diane von Furstenberg immediately as chief creative officer.

38-year-old Saunders, who closed his London based label back in December 2015, will be responsible for the overall creative direction of the brand.

Diane von Furstenberg, the company’s founder and chairwoman, said in a statement: “Jonathan’s extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future.

“I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”

In a statement, Saunders said: “I am thrilled to be part of its next chapter. Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand.”

Paola Riva is the current chief executive for the brand.

The announcement comes just months after rumours swirled that Saunders was first in line to replace Raf Simons at Christian Dior.

Could this mean that American brands will take on more European designers in the future?

 

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