Because it wasn’t all that easy …
We’re up bright eyed (kinda) and bushy tailed to make sure we don’t miss the collection going live.
2. In control
We’ve had our coffee and have all the tabs open ready to refresh, we got this.
Omg, omg it’s 9am! The collection is live. **frantic refreshing**
Okay, H&M there is nothing fashionable about this wait. WHY can’t we buy anything?!
5. MORE PANIC!
It’s 9.40 and the word on Twitter is if you download the app you can get right through. Well, we’ve never rushed to the app store so quick …
We’ve done it! The website worked! Queue victory dance at the Fashion North desk.
That did work right? Where is my confirmation email? Help!
9. Buyer’s guilt
Did I just get swept up in the hype? Did I really need that crazy patterned sweatshirt …
10. Come down
All that build up and it’s all over and now we have to wait five days for delivery. Oh well, back to work I guess.