Global high street retailers, H&M have announced the launch of their new essential fashion clothing brand, ARKET.
The new brand, opening its first store in Regent Street, London in Autumn, will sell affordable and long-lasting women’s, men’s and children’s essential clothing as well as a home range.
The Swedish brand, tagging themselves the ‘modern-day market’, will go live online to 18 countries across Europe and then extend to other Nordic cities; Brussels, Copenhagen and Munich with its head offices in Stockholm.
The ready-to-wear items will all be created by ARKET designers and also stock other brands.
Plans include in-store cafes which will mirror the high quality clothing ranges and prepare food for healthy living.
Managing Director, Lars Axelsson said: “A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers”.