Matalan, the British high street store, have teamed up with Alder Hey children’s charity to create a range of Alphabet scarves.
Every time one of the alphabet scarves are bought, 100% of the profits go to the Alder Hey charity.
Each scarf features a single letter of the alphabet sewn onto one end. The children’s scarves are available in pink and blue and the adult scarves are in a variety of colours.
The TV advert for the range features Pixie Lott’s new single The Caravan of Love. The single is on iTunes now with 20p from each download going to Alder Hey Children’s Charity.
The range has proved very popular, with a number of letters, already being sold out (with more becoming available early December).
Adult scarves are £10 and kids scarves are £5. To get your scarf and support this great cause visit the Matalan website.