Marilyn Monroe revealed as the new face of Max Factor

Beauty icon Marilyn Monroe has been named as the new face of Max Factor.

Although the beauty queen has been dead for 53 years, the make-up brand has chosen her to star in their print, online and TV campaigns. The campaigns will show her transformation from mousy Norma Jean to the iconic red-lipped sex symbol Marilyn Monroe.

Max Factor is celebrating 106 years since the brand was founded, and 80 years since Max Factor Junior opened his Hollywood make-up studio. Max Factor Junior worked with Monroe in the 40s.

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In an announcement yesterday (January 5), Max Factor said: “Norma Jeane entered his [Max Factor’s] Blonde Room in the late 1940s as a brunette, and thanks to Mr. Max Factor emerged complete with platinum blonde hair, a beauty look fit for Marilyn Monroe.”

Marilyn Monroe was the face of Dior’s 2011 fragrance TV advert and the face of Chanel No.5 in 2013, as well as having a MAC collection dedicated to her in 2012.

The new Max Factor campaigns will start running from 6th January 2015.

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