Mulberry announced the face of their spring/summer 2015 campaign last week (January 26).
Mulberry are staying true to their British roots in their latest campaign, revealing Georgia May Jagger as the new face of their S/S 15 collection.
Georgia Jagger, 23-year-old model and daughter of Mick Jagger and Jerry Hall, is the latest British born model to join the brand, following Cara Delevingne
Anne-Marrie Verdin, brand director of Mulberry, said: “It is important to see this Britishness reflected through international eyes.”
The collection has been named Flower Stories, as it has been inspired by the sheer joy of an English country garden on a summers day. In the collection we can expect new seasonal colours, such as camomile yellow and hibiscus, as well as a trend for smaller bags like the small Bayswater and The Mini Lily.
Speaking about the new collection, Georgia Jagger said: “I’ve known Mulberry for years, it’s such an iconic British brand. The campaign shoot was so much fun, I loved working with Inez and Vinoodh, and throwing petals everywhere!”