Tamara Ecclestone launched her SHOW beauty blow dry bar in House of Fraser store, Intu Metro Centre, Gateshead yesterday (November 30).
Following the success of the brands first pop up SHOW blow dry bar in Notting Hill, the brand has hit the Metro Centre with its award winning products.
Store Manager of House of Fraser intuMetoCentre said: “The new SHOW blow dry bar looks phenomenal in our new beauty hall and adds to the number of treatments we can now offer our customers.
“It’s the first outside of London and we think people in the North East will really enjoy the luxury experience the brand offers.”
In time for Christmas, the luxury blow dry bar will offer its range of express services and consultations for adults and children from prices ranging from £15 treatment masks to £45 styling and blow dry packages along with many other express services.
Tamara Ecclestone, Founder and Creative Director said: “SHOW Beauty’s collection of luxury hair styling & ﬁnishing products were conceptualised to oﬀer people a unique and opulent alternative, superior to anything they have tried before.
“As a working new mother I know how hard it is to look and feel great when you don’t have much time, and SHOW beauty aims to provide slick, time efficient services that allows all women the time to feel fabulous no matter how much time you don’t have.”
In the past 18 months the life style brand has launched a further more twelve pop in SHOW dry stores across the UK.
SHOW beauty has launched an APP for customers to get access to exclusive booking systems, loyalty programs, private events and services.
For appointments at your House of Fraser (Houseoffraser.co.uk) store visit www.showdry.com, or call the store on 0191 461 1447.