10 emotions we felt trying to buy the Kenzo x H&M collection this morning

Because it wasn’t all that easy …

1. Tiredness
We’re up bright eyed (kinda) and bushy tailed to make sure we don’t miss the collection going live.

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2. In control
We’ve had our coffee and have all the tabs open ready to refresh, we got this.

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3. PANIC!

Omg, omg it’s 9am! The collection is live. **frantic refreshing**

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4. Impatience
Okay, H&M there is nothing fashionable about this wait. WHY can’t we buy anything?!
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5. MORE PANIC!
It’s 9.40 and the word on Twitter is if you download the app you can get right through. Well, we’ve never rushed to the app store so quick …

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6. Sweats
I can’t do this .. trying to type and my hands won’t work … sweating … too much stress.

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7. Relief
We’ve done it! The website worked! Queue victory dance at the Fashion North desk.

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8. Confusion
That did work right? Where is my confirmation email? Help!

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9. Buyer’s guilt

Did I just get swept up in the hype? Did I really need that crazy patterned sweatshirt …

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10. Come down
All that build up and it’s all over and now we have to wait five days for delivery. Oh well, back to work I guess.

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Did you manage to get your hands on anything from the collection? Tweet us your photos if you did @Fashion_North and check back soon to see how we style what we bought.
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