While most brands have embraced diversity over the last few years, very few have featured women or men with noticeable disabilities in their advertising campaigns.
However, ASOS have released a new activewear campaign featuring models of various backgrounds, genders and abilities to encourage their customers to see working out as a fun and positive form of self expression — not a burden to their day.
ASOS have featured, a visibly disabled model, Mama Cax, in the campaign who is a blogger and well known speaker for body positivity.
I wrote a blog post and realized I didn’t post it here on Instagram. Trust me, that blog post is worth a big bright smile 😉 What happens when you go to a spa and the masseuse starts crying at the sight of your scars. A little recap of my morocco trip and how a trip to the spa thought me to stop holding myself accountable for other people’s feelings. “…..took off my shirt, exposing several scars throughout my body (from my failed hip replacement & amputation)- I turned around to find her weeping then crying uncontrollably at the sight of my body. First couple of thoughts that quickly came to mind were: “Maybe she knows someone with similar scars and it’s bringing painful memories” “Maybe she thinks I’m in pain” “Maybe she’s trying to imagine what I must have gone through to earn these scars” All these thoughts brought me back to senior year in college when….” full story on the blog, link in bio . As always let me know what you think, or if you’ve experienced anything similar 😘 #mamacax #boybrow ________________________________________________
ASOS have taken a step forward by displaying diversity on a whole new level. Showing models with disabilities in their campaign is key to changing societies’ attitude towards disability.