Modernity from the ground up is a fashion shoot styled by Faye Jones, Tee, and Raimi. The concept of the shoot was to show the stark contrast between the elements of nature and todays modern society. The first shoot location was inspired by nature, with lots of floral imagery. Using a more neutral colour palette to style the models, with a more tailored element. The second shoot location was in an arcade, using the bright lights to highlight the technological side of society today. The models were styled in more relaxed retro-inspired outfits, featuring a lot more colour to compliment the surroundings.
FROM THE GROUND UP
From the ground up:
MODERNITY HAS FAILED US
Modernity has failed us:
For a behind the scenes look at the photo shoot see the video below: