Barry M Release a Fierce New Collection with David Shephard Wildlife Foundation

Barry M have collaborated with the David Shepard Wildlife Foundation with their newest release, the #BMWildlife collection, in efforts to protect the worlds last surviving wild tigers and snow leopards.

Barry M have been a cruelty free brand since their launch in 1982 and most recently became vegan too, so it is only fitting that they support the David Shepard Wildlife Foundation in their investments to protect endangered species and prevent wildlife crime along with educating communities into protecting their habitats.

In this collaboration, Barry M have released two limited edition eyeshadow palettes WILDLIFE® ‘Tiger’ and WILDLIFE® ‘Snow Leopard’ with 9 shades to each palette inspired by the big cats after which they are named.


Did you know? One snow leopard is killed or lost to the illegal wildlife trade each day. The number of snow leopard are as low as 3,500 in the wild right now, so this collaboration could substantially help DSWF fund the creation of new safe havens in Mongolia and Kyrgyrzstan for the remaining snow leopard populations.

Credit: instagram.com (@superdrug)

WILDLIFE ‘Snow Leopard’ is inspired by the icy blues of the snow leopards natural habitat in the Central Asian mountains and the soft greys of their luxurious furs. With 9 winter perfect hues, for just £7.99, this palette is a perfect addition to any makeup collection and with at least 20% of the net profit going to the DSWF charity, do you need any more reason to purchase?

In the last 100 years, Tiger populations have plummeted by 95%, with as little as 3,800 left in the wild. The Asian wilderness has lost three of its subspecies since the beginning of the 20th century, so with the likes of educational programmes in Russia and the aid of anti poaching squads in India, Barry M and DSWF are determined to conserve the remaining 5 subspecies in their natural habitats.

Credit: instagram.com (@superdrug)

WILDLIFE ‘Tiger’ is the ideal warm tone palette, a staple in every autumn makeup look. With a combination of mattes and shimmers, it’s an essential, travel friendly size palette. Again for an affordable £7.99, you are donating to an amazing cause whilst treating yourself to the dream palette.

Both palettes are available for purchase now! Check them out in-store and online, only at Superdrug. If you want to read more on how you can help save the world’s wildlife – and of course if you have more to donate – you can visit davidshepard.org

Don’t forget to show us any looks you create with these beautiful palettes over on our instagram by tagging @fashion_north

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