Survivors & Thrivers: Rihanna’s Savage X Breast Cancer Awareness Campaign

With the month of October coming to an end- or in other words, Breast Cancer Awareness Month, Rihanna’s Savage X Fenty lingerie label have been the latest brand to drop a campaign to drum up support for Breast Cancer awareness, and us at Fashion North have caught up with one of the boss ladies, Cayatanita.

The campaign focuses on Survivors and Thrivers, featuring three beautiful strong women who go by the names of Ericka, Cayatanita and Nykia. All three women have faced their own battles with an aggressive form of breast cancer. On top of the trauma of all this, they have faced another huge issue, the under-represented black community.

Credit: Savage X Fenty

From left to right: Cayatanita, Ericka, Nykia.

While going through their treatment, the women also faced the unfair disadvantage within the healthcare system due to their age and race. The new campaign is all about supporting and empowering others to come together. Focus is put upon the girls stories of how they overcame or dealt with their cancer to inspire others and raise awareness.

In an exclusive interview with Fashion North, one of the featured models Cayatanita, told us “I am going to strive and thrive and I am trying to light up the world one day at a time.” Cayatanita, who was diagnosed with breast cancer at 32 years old, seven years after her Cardiovascular diagnosis, is a true inspiration with her positivity and resilient attitude throughout her journey. Cayatanita started blogging in order to help her cope with the gruelling treatment. The 34 year olds strong approach to life is nothing short of inspiring, and we at Fashion North commend her for this. Cayatanita was featured in the campaign after appearing on the Savage X Fenty VOL.2 runway. You go girl!

 

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Sultry▪️Sensual ▪️Savage If someone told me that I would be part of The Savage X Fenty Fashion Show, I would have laughed and probably thought they were delusional. Yet here I am, a lot of crazier things have happened, it is 2020 after all. I am so grateful and humbled by the opportunity that was presented to me. I still feel like I am on cloud nine from the experience of participating in something epic. If I had to sum up my experience from the show, it’s how inclusive and vibrant everyone’s energy was on set! I am feeling blessed to have been part of something unique and thoughtful as this! @badgalriri you have done it again and Thank You! Styling: @illjahjah Make up Direction: @artbyhector @priscillaono @fentybeauty Hair: @yusefhairnyc Casting: @samuel_ellis @klareified @marlamontgomery Choreography: @parrisgoebel What were your favorite moments from the show? If you missed it you can still tune in on @amazonprime and make your purchases for your favorite looks at @savagexfenty @amazonprimefashion . . . .As Always Peace, Love and Plenty Of Coconut Oil!🌴#cayatanita

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Cayatanita appearing in the Savage X Fenty 2.0 Show

 

“It has been a complete dream and an honour to have had to major opportunities like this, with the Savage X Fenty show and now the Breast Cancer Campaign. I am over the moon still. The Savage X Fenty team are so compassionate, organized, and artistic! They were truly the best cheerleaders to have! Honestly, it’s a reflection of Rihanna. I am so grateful she chose me. I am eternally grateful for this experience” said Cayatanita reflecting upon her Savage X Fenty experience.

The Pink Ribbon Foundation is a grant making trust, which funds and provides financial support to UK charities in aid of those who have been affected by breast cancer. About the campaign, they said “We love the new Rihanna Savage X Fenty campaign for Breast Cancer Awareness Month. It is so important for people to see images that they can relate to and with many black women reluctant to talk about their cancer experiences, we hope that this campaign will help to start a very important dialogue.”

Credit: Instagram Savage X Fenty

Savage X Fenty is a fashion label that was set up by Rihanna in 2018. The lingerie label is renown for embracing diversity featuring plus size, mixed race and unique models. Their latest campaign features Ericka, Cayatanita and Nykia. All whom have suffered from the disease and have an amazing story to tell. On the 4th April, at 25 years old, Nykia Breona was diagnosed with Invasive Ductial Carcinoma, an aggressive form of breast cancer. After reaching out to a doctor for the third time, she was eventually diagnosed and treatment began. Today, Nykia Breona models for the campaign cancer free, a real inspiration to all women. Speaking in a video published by Savage X Fenty, Breona said: “black women, brown women, women of colour- we need to be listened to and paid attention to.”

BCA Nykia from Savage X Fenty on Vimeo.

 

 

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I could have never image in my wildest dreams me a Cardiovascular and Breast Cancer Thriver still here 💕and apart of something So Beautiful. Feeling So Overjoyed right now and Happy to know I am apart of something that will truly going to help others who are in need through The Clara Lionel Foundation Founded By @badgalriri This is not your Typical Pink Breast Cancer Campaign this campaign was brought to you all to Amplify Melanin Voices and to bring Awareness around Breast Cancer. I am truly fortunate to have been able to be apart of This campaign with these beautiful ladies @nykiabreon @ihartericka from different walks of life and experience in their journeys, but to also to not forget I will forever hold in my heart the time I was in The Savage X Fenty Show. If you haven’t had an opportunity to view it or do some shopping you can locate it on @amazonprimevideo and shop at @savagexfenty @amazonfashion Once again I would like to Thank @badgalriri @jennnrosales @stephanie_seban and The Savage Fenty Team for making all of this possible for us. Y”alls professionalism, energy and support has been so amazing! 💕 The Best Cheerleaders A Girl Can Have. 📸: DMarcia BCA Campaign 📸: @joniwalterphotography Forever in My Heart, #cayatanita Clara Lionel Foundation Goal @claralionelfdn With every BCA style purchased, a portion of the net proceeds will be donated to the Clara Lionel Foundation (CLF) to fund critical research and support members of the Black Community who have been diagnosed with breast cancer, an underrepresented group within the health care system. * grants directly support BIPOC women who are breast cancer survivors or have been diagnosed with breast cancer with up to $500 for medical treatment, alternative care, rent, utilities, groceries, or business support. * This year METAvivor committed to creating programming specially targeted to metastatic Black women and men, seek funding to provide educational conferences for metastatic Black women and men, and fund research that addresses racial disparities in metastatic breast cancer medical treatment. . . . .Peace,Love and Plenty of Coconut Oil🌴 #amplifymelaninvoices #Thriving #BreastCancer

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The lingerie collection follows a colour scheme of pink and grey, and includes a two piece logo underwear set, onesie and bralette. The underwear set, which is available now is £19. The lightweight cotton set will provide upmost comfort while supporting and raising awareness of an amazingg cause. The underwear features an elasticised band to sit comfortably on the waist showcasing the Savage X Fenty label, it comes in two colours: pink for the girly girls or grey for a more subtle look.

Credit: Savage X Fenty

Credit: Savage X Fenty

Also in the campaign are two onesies, again in the variation of pink or grey. The cosy onesie features the X logo on the chest and is completed with a rose gold zip and a hood to snuggle up in. You can relax in content in this onesie knowing you are supporting such a worthy cause.

Credit: Savage X Fenty

Traditionally the month of October is known as Breast Cancer Awareness month. This comes at a time when raising awareness is more important than ever, with statistics showing there to be around 55,200 new breast cancer cases in the UK every year. It is such a simple thing to check but many forget, or simply do not know what to look for.

The Pink Ribbon foundation said “Knowing what is normal for you and checking yourself regularly, means that breast cancer can be picked up earlier, giving a much better chance for the treatment to work”. The Pink Ribbon Foundation have supported the likes of Cancerkin, Farleigh Hospice, and Macmillan Cancer Support.

Throughout the month of October, in a string of campaigns, women (and men) are urged to check their breasts for the tell tale signs such as those listed below.

Credit: ITV

A portion of proceeds from the campaign will be going to the Clara Lionel Foundation which was founded in 2012 by Rihanna. The non profit organisation funds education and emergency response programmes around the world. The organisation have been known to support causes such as climate change.

What do you think of the amazing campaign? Tweet us at @fashion-north and let us know!

If you are feeling inspired you can follow these incredible ladies on Instagram by clicking the links below:

@_cayatanita

@nykiabreon

@iharterick

Shop the collection here: https://www.savagex.co.uk/featured/bca

 

 

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