Fashion East AW14: Cowboys, Mohair And Lovelessness

The Fashion East A/W14 collection showed us an array of promising new talent that left us “oo-ing” and “aa-hing”.

With collections from Louise Alsop, Happy Ashley and North East girl, Helen Lawrence our tastebuds were tantalised with quirky cuts, vibrant colours and even some shocked looking felines.

Louise Alsop

Louise Alsop Fashion East Catwalk - London Fashion Week 2014

Louise Alsop’s opened with a collection to die for. Models were styled with “just got out of bed” plaits  and wet look fringes which were perfectly selected to match Alsop’s style.

Tops, dresses and trouser legs featured the words “loveless” and “hopeless” in rough stitching, however these were definitely not reflective of our thoughts on the collection.

Each model wore flats and ankle socks which were a perfect touch to each outfit. With soft pastel greens, complimented with white sheers and shimmers, and casual boxy shapes, the collection pulled off a deliberate, wearable slouch that we just loved.

Happy Ashley

Ashley Williams Fashion East Catwalk - London Fashion Week 2014

Happy Ashley injected fun and energy into the catwalk from the very first outfit. With Vibrant yellows and cat print bags, jumpers and dresses, the collection was the best kind of outrageous.

There was a range of footwear, from dainty simplistic high heels accompanying casual jeans, to cowboy boots, the collection went from feminine, vibrant and quirky, to full blown rodeo, as it finished off with a range of pony themed items including a beautiful pony print dress.

Models wore their hair poker straight, which we loved, as well as the entire collection. The energy from Happy Ashley’s catwalk was infectious, definitely a designer to watch.

Helen Lawrence

Helen Lawrence Fashion East Catwalk - London Fashion Week 2014

Last but not least, Helen Lawrence, originally from Whitley Bay, gained an MA Fashion at Central Saint Martins and a BA in textiles at Chelsea College of Art and Design. She has also worked with the likes of Craig Green, Mark Fast and Alexander McQueen.

Lawrence showed us “fluffiness” and abstract cuts like we’d never seen before. We saw a mixture of mohair from trousers to jumpers, and her trademark scribble motif used throughout.

We particularly loved a beautiful black high neck mohair jumper/scarf that made our eyes pop out of our sockets. With short PVC, casual denim, and unique wobbly shapes, Helen Lawrence did the North East proud.

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