Celebrate the 40th Anniversary Of The DFV Wrap Dress

Derek Lam Fall 2014 Fashion Show

When a woman is out shopping, she is always looking for something that will give her an extra pop. This may be an outfit she is wearing to show off her freshly toned legs or something to impress a new guy she is interested in.

Whatever it may be, the classic wrap dress fits into absolutely all of these categories because it is an effortless look for everyone.

This year, we celebrate the 40th anniversary of the iconic wrap dress, a look that is most flattering for any women of any age of any size. It is a timeless piece that was created in 1974 by Diane von Furstenberg from a stretch jersey material that wraps around the body and ties at the waist.

The wrap dress has revolutionized women’s fashion, and created a liberating style movement for women around the globe. It is because of this dress’s success that has given Diane von Furstenberg her prestigious name. It is also why we not only celebrate 40 years of the wrap dress, but 40 years of a legendary designer, Diane von Furstenberg.

Just two short years after its introduction, DVF sold over five million of her signature dresses, and was hailed in 1976 by Newsweek Magazine as “the most remarkable woman since Coco Chanel” at just age 29.

“That wrap dress thing is a complete mystery. It’s never happened to a dress before and it’s one of those things… I don’t know why but when you see it on young girls, they look so beautiful. It’s a wonderful way to be proper and sexy.” – DVF.

This year, the dress’s anniversary was celebrated with an exhibition in Los Angeles where she introduced her “Bohemian Wrapsody” collection. When asked where she got the idea for this new collection, she spoke of her inspiration from the Ballets Russe — a famous ballet company that performed throughout Europe in the early 20th century.

Her show for New York Fashion Week opened with the dress as the star. Introduced in large geometric black and gold prints, the look was sometimes worn with trousers and even reinvented as an evening dress in star-studded black silk chiffon. A printed flower motif version closed the show, as the models sashayed out in golden wrap dresses to the music of New York singer St Vincent.

Diane von Furstenberg joined her models on the catwalk as gold confetti burst from the ceiling and she and her models danced and cheered-officially celebrating she and the wrap dress, 40 strong years.

As a treat, we’ve listed our top 5 affordable wrap dresses that are available on the high street. Enjoy!


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This pastel pink dress by Topshop is perfect for the upcoming Summer. At only £34 it’s the perfect alternative to a DVF wrap dress.


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Get your hands on this Miss Selfridge wrap playsuit for £39. The colourful prints are almost identical to some of DVF’s most popular designs.



This cobalt blue Untold wrap dress at House of Fraser is £75.


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New Look have a wide selection of wrap dresses – this one being our fave. The floral prints and belt add to the design and for £19.99 it’s a must have!


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We are loving this bold monochrome dress from Marks and Spencer. Dare to be different in this printed frock for only £39.50. Perfect for a chic night out.

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