Celebrity Collaborations: Caution!


Image Credit: North News & Pictures Ltd

The Chronicle has reported that Newcastle United player, Cheick Tiote, is to launch his own fashion line with Yusuf Abubkar, a designer who is best known for his brand, AP Apparel Polo.

It was founded in Newcastle in 2011 and is inspired by English native and modern style.

It seems Abubkar is fairly new to fashion, so is it wise to team up with a footballer who’s trying to make a name for himself off the pitch?

Before he decides, we thought we’d advise Mr Tiote of the dos and don’ts when it comes to celebrity collabs:

DO – Be Versatile 

Celebrities attend Very.co.uk - London Fashion Week

Fearne Cotton has made a name for herself in both the world of media and fashion. It is unbelievable how she has had time to design her own range for Very.co.uk. Her style is girly with a cool edge and the collection ranges from shoes, shirts, dresses and coats with a reasonable price tag.

Best friend, Holly Willoughby also collaborated with Very. Holly’s range is a little different; it’s full of playful prints and flattering shapes to suit every body type.

Holly’s SS13 collection for Very is easy to wear; her dresses are perfect for special occasions. They have sweetheart necklines and drape beautifully above the ankle.

Both presenters have been with the online store for three years, showing their success. Make a note of this, Tiote.

Be versatile in your designs and make sure they’re affordable. You play central midfield on the pitch, but will your range play a central part in the field of fashion?

DO – Know Your Client


Musician and TV personality Myleene Klass kicked off the New Year with her new fashion range for Littlewoods. Her range is designed to flatter the body and her SS14 campaign for Littlewoods is all about clothes being easy to wear but sexy.

This is quite different in comparison to last year, when her range focused on the celebrity red carpet look.

It’s also about wearing the right outfit that flatters you and boosts your confidence. From a lacy number to a grey denim bodice paired with a black spotted skirt, there is something for every woman.

That’s the way to do it, Tiote. Have a key theme to your collection as it will give it some cohesion. Understand what works and what doesn’t to make your line successful.

DO – Use Your Celeb Status 

Twiggy collection

From the newbies of the fashion world to a lady who knows what she is talking about: the world’s first supermodel, Twiggy. She became the idol for girls everywhere in the sixties and, although Twiggy has retired from modelling, she’s been involved with Marks And Spencer since 2005.

Twiggy is the reason my Grandma looks trendy! Many celebs, such as Elizabeth Jagger and Jamie Redknapp were cut from M&S, but Twiggy managed to stick in when Dannii Minogue joined the Spring and Summer women’s wear campaign.

Tiote should use his fame as a footballer to his advantage and become an idol in the sporting world. Become player of the year; score a few goals, do anything (within reason) that will gain him success and some serious style points.

DON’T – Make Yourself A Walking Joke 

2012 E! Television Network Upfront - New York

Rob Kardashian collaborated with many companies during his business ventures before going it alone. Arthur George, the sock brand created by Rob, is not available in the UK and is probably just as well.

It’s not the most masculine, as Kendal Jenner proved when she modelled the socks for with her sister Kylie last year to give it that socks appeal.

In an episode of Keeping Up with the Kardashians, Rob was accused of being a jobless loser by his sister Kim, as his sock range has not been selling well in stores.

If there is anything you can take from this case study it’s socks: just don’t do it.

DON’T – Try To Be Clever

will.i.am #willpower Wrap Party at the Avalon in Hollywood

Another star to have failed is Lindsay Lohan, who launched a line of leggings in 2008 called 6126. They were stocked in big named stores, such as Neiman Marcus and Bloomingdales, but failed to sell. Lindsay later launched another brand called 7289, which sold shopping bags that didn’t receive great reviews from the fashion critics.

Women’s Wear Daily called the clothes “cheesy and dated”. Even Style.com had a dig and said that it “devolved into a bad joke of a fashion show, one with questionable colour combinations and tasteless sequin pasties.”

The best advice we can give Tiote here is stick with what you know and don’t try to be clever.

Don’t – Work With Your Family

House of Dereon Catwalk - London Fashion Week

House Of Dereon Launch

They say never work with animals or children, but what about parents?

Beyoncé decided to work with her mother and stylist Tina Knowles. Together they created a ready to wear fashion line called House of Dereon, a tribute to Beyoncé’s grandmother, Agnes Dereon.

The line caused a bit of controversy because it was said that it was making little girls grow up too fast, as the advert featured girls wearing make-up and high heels.

In 2012, Beyonce tried to develop the brand to make the line more appropriate for younger children but failed to do so and it was discontinued.

So, Tiote. Family? Just don’t bother. We know you work with a team on the pitch but when designing, listen to your heart and not the managers.

I hope you have learned what to do and what not to do when it comes to collaborating with a fashion designer, Tiote. Good luck!


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