In an amazing new poster campaign shot by world-renowned photographer Simon Emmett, Olympic champion Jessica Ennis-Hill, Emili Sande and model Laura Bailey have joined forces to fight breast cancer.
Launched on Monday (April 7), the Breakthrough Breast Cancer campaign is featured on billboards to advertise this year’s Fashion Targets Breast Cancer collection. All proceeds will fund Breakthrough Breast Cancer’s life-saving work.
This year’s retailer partners are Marks and Spencer, River Island, Warehouse, Topshop, Laura Ashley, Debenhams and Superga, who have all produced unique and beautiful pieces for the collection ranging from £2 to £85.
Our personal favourites from the collections are:
The Laura Ashley Windowpane Dress, £85, which is beautiful, feminine and perfect for summer.
The M&S Daisy Print trousers, £22.50 which are simple, perfectly cut and bang on trend.
The Debenhams Red Herring Bikini, £32, which is quirky, colourful and high-waisted to hide our wobbly bits.
Founded by Ralph Lauren in 1994, Fashion Targets Breast Cancer united the world of fashion as a single force combating the disease.
This year’s campaign is particularly poignant for British singer songwriter Emile Sande. She said: I’m taking part in this year’s campaign in memory of my friend Narcisse; wear your support and help make a difference in the fight against this terrible disease.”
Since launching in the UK in 1996, the campaign has raised over £13 million for Breakthrough Breast Cancer’s lifesaving work.
Model and writer Laura Bailey said: “Fashion Targets Breast Cancer has such a fantastic heritage; taking part is an honour not only because the campaign is so iconic, but also because the work it funds is incredibly important.”