Since 2005 Drop Dead have been at the forefront of alternative fashion. The brand created by Bring Me The Horizon’s Oliver Sykes, has created some of the most sort after clothing for people wanting something with an edge. The brand has also got a strong following from bands such as Young Guns, You Me At Six and McBusted.
Drop Dead has created designs incorporating some animation icons like Mickey Mouse, in December they debuted ‘Drop Dead X Sega Mega Drive Classics Collection’ and now the Sheffield originating brand are launching an ‘Itchy and Scratchy’ line from the cartoon The Simpsons.
The Itchy and Scratchy capsule collection stays true to the Drop Dead brand with their eye for detail, iconic prints and unique fit. This limited edition offering offers something for everyone, with t-shirts, hoody’s & jumpers, sweatpants, leggings, hats & bags all emblazoned with the iconic characters alongside Krusty The Clown on several pieces of apparel.
Oli Sykes, founder of Drop Dead when talking about the collection said, “Growing up watching The Simpsons, working together on this project was a no brainer. The dark humour in Itchy & Scratchy can already be seen in Drop Dead designs past and present”.
The collection debuts online and in their two stores in London and Sheffield on Saturday 31 May from 12pm. For anyone wanting to make the trip to their London store, the first few customers will receive from tote bags with goodies in.
If you’re wanting a day trip or going to London over the summer then why not drop in to the Drop Dead stores:
Unit 4A, Rutland Way
Closed Mondays and Sundays
8 Kingly Street
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