Growing up watching Sex And The City, drooling over the girls’ designer clothes and plush pads, all we want is to live in the shoes of Carrie Bradshaw and her three best friends. Strolling down Rodeo Drive, travelling by limo and regularly attending New York Fashion Week is the dream life for many of us fashionistas.
But then we come back down to reality, we are not Carrie Bradshaw, Mr Big doesn’t actually exist (cry) and we are in fact just regular people with hopes and dreams. With the fashion industry being one of the most competitive areas of work out there, is there pressure to live up to certain standards when it comes to working in the fashion business?
Plastered all over the media we see celebrities head to toe in couture with the main question on all of our minds being ‘who is wearing who?’. With trends constantly changing and updating, it can be hard to keep up with what is going to be in fashion next season and what is so last year (as many people say).
Fashion is not just about clothes it’s the way in which people choose to wear and style those clothes to suit their taste and personality.
Pressure to look and dress nice seems to come from both genders as well as from yourself. Stepping out of the door looking under the weather can instantly change your mood and put a downer on the rest of your day.
However when working in the fashion industry, is the pressure piled up on you more than if you worked in a sector less bothered about the way people look? Fashion is not just about clothes it’s the way in which people choose to wear and style those clothes to suit their taste and personality.
The biggest way of showing your personality is definitely through what you wear. But does that mean if someone dresses in a scruffy way then they have a scruffy nature? Not necessarily, we have all seen Devil Wears Prada and felt so much pity for Anna as she’s getting slated for wearing a jumper referred to as a granny jumper and being asked if she has a ‘‘hideous skirt convention to go to’’. But Anna grew to be one of the best workers Miranda Priestly (Meryl Streep) had ever employed. I know what you’re thinking, that’s just a film, it’s not real life but as it is based on US Vogue, it does make us think that the fashion world really is like that.
Also as Anna Wintour, the Editor-In-Chief of Vogue, wore Prada (yes you heard right, Prada) to the films premiere, it seems as though she really is living up to her ‘devil’ standards she’s infamously known for.
Sticking to the stereotypes of fashion workers there’s also the TV show Ugly Betty which puts another powerful message across about the appearance of fashion workers. Landing a job at Mode, the most elite magazine of them all, Betty turns up to work as a brace face with thick framed glasses stuck against her eyes and very, very ill dressed. Should this matter? All her work mates thought so but when asking Liz Lamb, the creator and editor of LaDiDa magazine whether she feels pressure to dress to certain standards she said: “Everyone where I work wears black, so for me no.”
When discussing this with my university course mates as fashion journalist students there were mixed reviews. 19-year-old Emma Strawbridge, from Scunthorpe said: ‘’To some extent, you want to look fashionable but I don’t feel like I need to wear the latest trends as everyone has a different style.’’
Jenny Cartledge said: ‘‘I don’t really feel pressured, I just want the clothes that are in trend anyway.’’ And Ebony Colledge said: “It depends, I don’t feel pressured because I feel like I have my own fashion sense to everyone else but I do try to adapt the latest trends into my style as much as possible.” On the other hand, Eloise Mountford, 20 and from Leeds said: “I feel pressured to buy the latest things and know about them.”
Does this mean that the media is giving us an impression of the fashion world that isn’t actually all true? Maybe, the days have gone where people are stereotypical towards others who work in fashion. We sure hope so.