International lingerie brand Victoria’s Secret has signed for its first store in the North East with a 10,000 sq ft space at intu Metrocentre, Gateshead.
The store is due to open in autumn 2018. Currently, the nearest Victoria’s Secret store to the North East is in Leeds.
The aspirational lifestyle brand already has more than four stores across intu centres and will bring even more glamour to intu Metrocentre as it has chosen to join prominent brands including BOSS and Guess.
Earlier this year, Victoria’s Secret was ranked one of the largest international brands in the UK. The brand is famous for its luxurious range of lingerie, sleepwear and beauty products and its Victoria’s Secret PINK collection, the lifestyle brand celebrating college-aged women and campus life.
Kate Grant, regional managing director for intu, said: “We’re delighted that Victoria’s Secret has chosen to expand their UK presence at intu Metrocentre, taking advantage of our 21 million annual footfall.
“It’s the latest brand to be attracted by the combination of affluent style-conscious shoppers with an eye for premium brands.”
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