The Black Lives Matter movement will never be as simple as “a trend”, let alone a fashion trend.
Despite this however, there has been an influx of Black Lives Matter merchandise, for which all proceeds go towards charities involved in the movement.
People have taken to the streets to protest the death of George Floyd and the ongoing criminal case of the now ex-police officer Derek Chauvin who knelt on Floyd’s neck for eight minutes and is facing charges of second-degree murder and manslaughter.
We have all heard the stories before and we are tired. Something needs to be done.
Here in the UK, it is easy to feel like we aren’t doing all we can to help in a meaningful way.
But there are plenty of easy ways to help that seem small but may help make a difference.
We should always try to educate ourselves on matters we do not understand and when lives are at stake, it could not be more important. These matters need to be talked about.
Signing petitions and donating (where you can) gives the organisations that are making a difference a voice to make a real change. Even if you are unable to donate, there have been YouTubers who have chosen to help by using AD revenue in their videos to donate to the causes, all you have to do is watch the video.
To help you find the right places to spend your money in order to help, we have gathered together some of the brands and companies doing their bit to help the movement and a few smaller brands to support.
The official Black Lives Matter website has a range of different garments and also accessories. Prices on the site are as low as £2. As well as their merchandise, there are also links for petitions to sign and videos with discussions on important BLM topics. It is important to talk about difficult topics so one day they might be a thing of the past.
Pretty Little Thing launched their collection with music artist Saweetie on June 1. The collection is of similar price to other collaborations on their site. And 100% of the proceeds will be donated to Black Lives Matter.
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We champion change. We champion unity. We passionately advocate anti-racism and we know we can do more and do better. Today we announce a commitment of funds to supporting black communities. We pledge 10% of profits from the launch of @XXRevolution will go to organisations focused on combating racial discrimination. This is in addition to the $10,000 we donated to @mnfreedomfund on Saturday 30th May. These organisations will be sourced by our newly created diversity forum which will feed into all areas of our business, so that we can better serve you and use our influence for good. Together, we can be the change. – Adam Minto, Founder 🖤
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We stand with the fight against systemic racism. During the month of June, we will be donating 100% of all US profits from nailsinc.com to @blklivesmatter For those looking to support, please swipe across for additional organisations focused on combating racial injustice. We are incredibly proud to work with hugely inspirational talent from the black community. We see you, and we stand with you.
With the fight against Covid-19 still going on, fashion brand Rafi Nova have released face masks on their site where 100% of the proceeds will be donated to American Civil Liberties Union (ACLU) and National Association for the Advancement of Coloured People (NAACP).