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Sunderland stylist and Business owner incorporates style and sustainablity
JP at the oceanic awards JP, owner and proprietor of Johnathon Pickup Hair in Blandford Street Sunderland, has been cutting hair for decades and began as an apprentice for Tony & Guy. His reason for using these products are that he is vegan and has a family, understanding the diversities and often complexities of bringing…
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Day in the life of Designer Gemma Nicholson, owner of Soul Bride Sunderland
I get up at 5:00am feed my animals, a Russian cat, she is a Karelian Bobtail, we got her when we lived on a farm, they are great for keeping the mice at bay and 2 Labrador dogs, Opal and Nelly which never leave my side. I wait a while then take the dogs…
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Dark Feminine
Dark Feminine: Women empowerment through confidence and power Dark feminine, feminism and a form of power and confidence in an alluring way of expression through clothing and aesthetic. Female power is shown through a hyper-feminine concept and women taking on a masculine role but disguised with a feminine aura. Inspiration forms from certain role models…
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The Chair: A Coffee Shop and Salon In One
FashionNorth visited this new coffee snug to speak to the owner and discover the meaning behind this business: The Chair, located in The Eagle Building near Old Town Sunderland, was originally just a hairdressing and cosmetology salon. This part of the unit opened 3 years ago, but more recently, on March 29 2025, owner Sarah…
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Evolution of Fashion Through the Decades
Fascinated by fashion history and how so many incredible designers and stylists helped shape fashion into what it is today? Why don’t you have a quick look at the evolution of fashion throughout four of the most important decades and see how you could also take inspiration from your favourite designers? In…
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A FASHION JOURNEY THROUGH CITIES
One Jean, Four Friends, Four Cities A single pair of jeans travels among four friends in Tokyo, Paris, Seoul, and London, collecting stories along the way. When the jeans arrive, you unbox them, note any previous marks, style them with your city’s current trending style, snap a quick photo or video, and add a small…