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News


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  • Are Gen Z duping the luxury fashion market?

    Fashion North investigates dupe trends and how a generation of copy culture is pushing out luxury fashion. With a rise in online shopping paired with a cost of living crisis and a generation that idolises influencers and celebrities, it is no surprise that Gen Z loves a dupe. With a quick search of retailers like…

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  • The Rise of Social Media Marketing and the Commodification of Influence

    In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it’s inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and is estimated to reach $786.2 billion in 2026, more than doubling over a six-year period,…

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  • Vintage guru’s top tips on how to stay ethical in fashion

    Being named one of “London’s best vintage spots” by British Vogue, One Scoop Store has been quickly rising in popularity, with the curated selection of second hand items on offer often selling out within minutes. Fashion North spoke to founder Holly Watkins to get her top tips on how to stay sustainable and ethical, as…

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  • Is the high street dying? Fashion North investigates.

    The high street is still the place to shop the hottest trends and the latest looks across the country, or is it? Through years of gradual decline and a global pandemic along with a soaring rise in online shopping and the sustainability of buying second hand, it’s finally time to ask the question. What does…

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  • River Island x Nephthys Foster Christmas collection

    River Island has collaborated with London-based artist Nephthys Foster to create a limited-edition knitwear collection for the upcoming festive season.   (River Island x Nephthys) (River Island x Nephthys) The collection features nine designs with playful slogans, such as “Santa Baby” and “Mistletoe Martini”. They also have five womenswear designs created for kids (ages 9-12 months up…

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  • The rise of running fashion collabs: Fashion’s new athletic aesthetic

    Running has been a popular activity in Britain since the 70s and 80s, but decades after it emerged as a popular hobby several brands are spearheading a more fashion-forward look for running gear, becoming a popular fashion trend rather than purely for performance. According to an article published by Forbes, the popular Swiss brand On…

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