This October Cheap Monday have launched a capsule collection made from old and unwanted garments as part of their C/O Cheap Monday Project (Care of Cheap Monday).
The project aims to drive forward issues surrounding sustainability and waste in the fashion industry and is the first steps towards the brand’s aim to become fully sustainable by AW2018.
The collection is made from collected old and unwanted clothing which is recycled into hand-made garments in the brand’s Stockholm studio.
The C/O Cheap Monday capsule collection offers a strong, bold ‘deconstructed-then- reconstructed’ look that delivers a playful take on size and proportion.
The capsule will feature the brand’s iconic ‘Tight’ jeans as well as bomber jackets, tees and sweats in unisex sizing. Due to their handmade nature everything will be available in extremely limited numbers.
The aim is to highlight that used and unwanted clothing can be re-purposed into new, exciting pieces.
Further to the C/O Project recycling bins were installed last Spring in the Cheap Monday stores in London, Copenhagen, Paris, Beijing and Shenyang. Customers were encouraged to put old unwanted clothing in the bins, whatever the brand, quality or condition. The scheme aimed to help reduce textile waste and raise awareness of the tonnes of unwanted clothes committed to landfill each year.
The collection is available online here and in London Carnaby Street.