Holy grail status: TikTok rediscovers forgotten beauty favourites

In the infinite TikTok scrolling, our beloved make-up holy grails are making a comeback. Fashion North discovers five forgotten beauty brands that Gen Z are dying for.


When a new product goes viral on TikTok, it becomes a phenomenon. Consider the Mackstack Mascara (£26) the new Ruby Woo. TikTok influencers love it for its buildable, clump-resistant formula that gives you intense, feathery lashes layer, after layer, after layer. Check out Mac’s virtual try-on tool, before adding it to your cart.


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A post shared by M·A·C Cosmetics (@maccosmetics)


Remember the days when every YouTuber was talking about the Chocolate Bar and Sweet Peach palette? Well, Too Faced is back and this time with some delicious lipstick shades. Gen Zs are all about comfort and the new Too Faced Lady Bold Lipstick (£22) has a light-weight formula that glides on smoothly and lasts all day. If you are looking for a plumping product, try the Lip Injection Extreme Plumper (£22).


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A post shared by Too Faced Cosmetics (@toofaced)


L’Oreal has gone from classic to staple, after beauty influencers on TikTok have rediscovered the iconic Infallible 24H foundation (£12). Again, a weightless, longwear formula is at the heart of the Gen Z obsession with this product. Scroll through #lorealinfalliblefoundation to see how good it looks on every skin type.


We can all agree that the ABH Dip Brow Pomade has started our lifelong brow obsession. This time the founder Anastasia Soare came up with another revolutionary TikTok-approved product: Brow Freeze (£23). Since everyone wants to achieve that natural, bushy look, this waxy brow gel couldn’t have come at a better time. Apply it on its own or on top of your favourite brow pencil and you’re good to go.


Forget about the drama around Kat Von D and her former make-up brand. Let’s talk about the products! The iconic liquid lipstick has had its glory days, but now their Good Apple Concealer (£23) is having the viral moment of its own. Launched in January, this concealer promises lightweight, full coverage and a juicy-skin look. The applicator mimics your fingertip so you can forget about those dark circles.


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A post shared by KVD BEAUTY (@kvdbeauty)

Will any of these make your shopping list? Let us know @Fashion_North.


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