Katy Perry has collaborated with high street retail store H&M to release a festive holiday fashion collection which will soon get you into the Christmas spirit if you’re not already!
The I Kissed A Girl singer has also created a song especially for the brand’s winter imagery called ‘Everyday Is A Holiday’ which was produced by Duke Dumont.
Decked out in the newest seasonal attire, Katy showcased a lipstick-red dress, tuxedo jacket with open sleeves, a white T-shirt embroidered with a red sequin bow and a pale grey jumper with a seasonally sparkly elf body with “Elfie Selfie” at the bottom. The collection is ideal for chilling out on Christmas Day or keeping warm and festive over the Christmas period.
“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater,” says Katy Perry. “H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection.”
In both the commercial and accompanying print campaign, Katy appears in looks from the H&M Holiday collection mixed with festive glamour, style and fun. There are special festive details everywhere, especially with the life sized gingerbread men, giant teddy bears and candy cane props!
H&M’s Head of Design, Pernilla Wohlfahrt, said: “I love the mix of style and updated traditions in this year’s Holiday collection. These are pieces for pure pleasure, whether it’s the perfect party dress for the best night out, or the cosiest fun jumper for relaxing with friends and family”.
This holiday season, H&M is committed to supporting the children in Myanmar with specially-designed gift cards. For each card bought, the H&M Conscious Foundation will donate 5% of the price to UNICEF to provide quality education for vulnerable children in Myanmar, where there is urgent need to improve access to basic education.
Through the gift card campaign, UNICEF and the H&M Conscious Foundation aim to directly reach more than 350,000 children with quality primary and lower secondary school education in the Rakhine State.
The gift cards will be available in H&M stores globally until December 31.
The full-length commercial will debut worldwide on November 23 at hm.com/life.
The Christmas collection will be available online from mid-November.
