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Gen Z Sustainability: Purchase or Purpose?
GEN Z shoppers claim sustainability is important to them, yet 54% buy fast fashion items, according to new research. While 18 to 24-year-olds are the most likely to buy products from a brand that has strong ethical and sustainable credentials, they also admitted to buying from brands such as Shein, which have raised concerns by…
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Love Island All Stars: will they set the fashion trends for summer?
Love Island All Stars began only three weeks ago, and we have already started to see some possible upcoming fashion trends for this summer. Here’s Fashion North’s list of the top Love Island looks: Ruffled Flower Chokers During the first night, we saw islanders, Liberty Poole and Georgia Harrison wearing flower choker necklaces. These…
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Say goodbye to ‘Clean Girl’ Trend; show respect to “Mob Girls”
The “clean girl” aesthetic is over. Say hello to ‘Mob Girl’. It’s the trend that is blowing up our socials in 2024 and it’s a stark contrast to the simple, pure, ‘clean’ images, of last year. A combination of the word “Mob” which is another word for the mafia and the word “Wife”, this aesthetic…
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Maximalism is in – More is More in 2024
Maximalism is back, so grab your leopard print and faux fur, it’s time to get loud. After a few years of keeping it simple during multiple lockdowns, there is now a resurgence of flashy prints and overall maximalism. More is more in 2024! With leopard print being seen frequently on catwalks and in street style, as…