Stacey Solomon’s collaboration with Primark arrives in Sunderland store

Primark has launched yet another collaboration and this time it’s with Stacey Solomon.

The singer, presenter and TV personality celebrated her product launch this week with famous faces. Among them were her boyfriend Joe Swash and friends Katie Piper, Lydia Bright and Jessica Wright, and of course the Loose Women clan.

She took to Primark’s Instagram to answer fans’ questions and then the full glitz and glam of the event was covered on both Stacey’s and Primark’s Instagram stories.


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Some of the products can be viewed on Primark’s website.

Many of the items are bright and bold matching Stacey’s bubbly personality and common style choices.

There’s plenty of leopard print in the mix to add to the ongoing animal print trend that is taking over the high street. This comes in the form of skirts, dresses, tops and bags to name a few.

There are also some great autumnal, more neutral pieces including mustard jumpers and pom-pom beanies to pair with coats.

Anyone who loves Stacey’s style will love these pieces.

We headed to Primark’s Sunderland store to find out what is on offer from the range.

While the products were clearly displayed in the window. They weren’t so easily found in-store. However, when we asked a member of staff, we were pointed to an area that held the most on trend clothes in Primark at the moment. The items in the collaboration were then obvious, because of the tags on them with Stacey’s name as seen in the video. But finding items wasn’t as easy as we anticipated. Some of the clothes – the green puffer coat and the mustard yellow dress – did not have the same tags on and therefore this could confuse customers about what is part of the range and what isn’t.

We have contacted Primark about this issue and are waiting on a response.

The store did have a wide range of the products shown on the website but they are likely to sell out fast.

Have you bought anything from the collaboration? Tweet us at @fashion_north


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