The evolution of denim

Who would have thought that jeans, a staple in practically every girl’s wardrobe, were initially first worn by miners and cowboys due to their durable fabric. Now more of a fashion must-have, denim has been reinvented countless ways since the 1950s, when jeans became a popular style choice with teenagers.

The 80s, a time when ‘designer denim’ was born after 15-year-old Brooke Shields posed for Calvin Klein with the iconic phrase: “Do you know what comes between me and my Calvins? Nothing.” It was an era when the Mom jean bloomed and acid wash denim was popular.

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