Are Gen Z duping the luxury fashion market?
Fashion North investigates dupe trends and how a generation of copy culture is pushing out luxury fashion. With a rise in online shopping paired with a cost of living crisis and a generation that idolises influencers and celebrities, it is
The Rise of Social Media Marketing and the Commodification of Influence
In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it's inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and
Vintage guru’s top tips on how to stay ethical in fashion
Being named one of "London's best vintage spots" by British Vogue, One Scoop Store has been quickly rising in popularity, with the curated selection of second hand items on offer often selling out within minutes. Fashion North spoke to founder
Is the high street dying? Fashion North investigates.
The high street is still the place to shop the hottest trends and the latest looks across the country, or is it? Through years of gradual decline and a global pandemic along with a soaring rise in online shopping and
River Island x Nephthys Foster Christmas collection
River Island has collaborated with London-based artist Nephthys Foster to create a limited-edition knitwear collection for the upcoming festive season. (River Island x Nephthys) (River Island x Nephthys) The collection features nine designs with playful slogans, such as “Santa Baby” and “Mistletoe
The rise of running fashion collabs: Fashion’s new athletic aesthetic
Running has been a popular activity in Britain since the 70s and 80s, but decades after it emerged as a popular hobby several brands are spearheading a more fashion-forward look for running gear, becoming a popular fashion trend rather than
Best beauty gift sets from Boots!
With December just around the corner and the stress of buying presents creeping in, here are our favourite beauty gift sets from Boots to inspire you this Christmas! 1. Real Techniques Midnight Mood Brush & Cleanse Set - £29.50 Looking for a
M&S x Sienna Miller: Our top picks
Marks and Spencer have launched their newest collection in collaboration with Sienna Miller This limited-edition collection partywear collection has been designed by Sienna Miller and launched on 31st October. It is aimed towards the festive season to give customers the ultimate
Newcastle sportswear brand re-established after mental health struggles
A Newcastle based sportswear brand owner has re-introduced her brand, Force Mentale, after a struggle with her mental and physical wellbeing. Sarah Elliot, owner of Force Mentale, wants the brand to be a safe space for mental health as well as
Fashion North Podcast: Could the North East be the UK’s next fashion hotspot?
Fashion North team members: Lucy Baker, Maddy Ciaraldi, Maia Olusanya and Will Pollock sat down to record the newest episode of the Fashion North podcast to discuss the rise of North East fashion brands, and if the North East could
Outfit inspiration: How to layer like a pro this winter
As the end of this year gets closer and the temperature gets colder, a lot of people find it difficult to get dressed in the morning to be both stylish and comfortable. Here is a bit of Fashion North advice
Dressed to Kill: Newcastle’s Fashion Themed Whodunit
"It is 1926. The biggest fashion designer of the decade is organising a fashion show and catwalk at your hotel tonight. Many of the latest designs will be on show. But are any of the designs totally original? Is someone