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04/04/2025
By Maia Olusanya
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The Rise of the Pilates Princess

  Is this social media aesthetic creating impossible standards in the fitness world or bringing an extremely beneficial practice into the spotlight?  Picture this, you’re lying in your bed doomscrolling when a brightly lit perfectly shot video appears on your explore page,

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12/06/2024
By Maia Olusanya
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The Rise of Charity Shopping this Christmas

  Charity shopping is on the rise with a quarter of adults set to buy secondhand gifts for children this Christmas. Oxfam conducted a poll that found 41% of UK adults now buy and wear more secondhand clothing than they did

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11/25/2024
By Maia Olusanya
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The Rise of Social Media Marketing and the Commodification of Influence

In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it's inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and

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11/01/2024
By Maia Olusanya
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Dressed to Kill: Newcastle’s Fashion Themed Whodunit

"It is 1926. The biggest fashion designer of the decade is organising a fashion show and catwalk at your hotel tonight. Many of the latest designs will be on show. But are any of the designs totally original? Is someone

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10/27/2024
By Maia Olusanya
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University of Sunderland fashion design students take on Savile Row

Final-year fashion students at the University of Sunderland have entered a national competition that showcases creative and technical skills. The Golden Shears competition, chaired by Simon Cundey, of famous Savile Row tailors, Henry Poole, aims to celebrate the best fashion design

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10/25/2024
By Maia Olusanya
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5 must have luxury beauty advent calendars 2024

  Anthropologie The highly anticipated viral, limited-edition Anthropologie Beauty Advent Calendar, featuring artwork by Nephthys Foster, at only £88 features over £300 worth of premium treats and treasures, including favourites from L'Occitane, Sunday Riley and Malin + Goetz. Liberty beauty The original Beauty Advent

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10/11/2024
By Maia Olusanya
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MOBO Awards land in Newcastle: What to wear to the sell-out event

For the first time in history the MOBO Awards are coming to Newcastle. Tickets for the music event, which has seen the likes of  JayZ, Central Cee, Rihanna and Beyonce perform, have already sold out. VIP tickets for the awards at Utilita

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10/11/2024
By Maia Olusanya
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Grab a style bargain at Dalton Park Student Shopping Week

Retail outlet Dalton Park is holding a student shopping week with huge discounts on all the big brands. It is a great chance for students to save on essentials and refresh their wardrobes for the start of the academic year. The

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09/27/2024
By Maia Olusanya
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Beetlejuice Beetlejuice: 5 fabulous fashion looks

Coming up to Halloween anticipation has been high and to get us all in the mood a sequel to the 1988 goth glam cult classic Beetlejuice hit the cinemas earlier this month. At Fashion North we were most excited to see

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05/20/2024
By Maia Olusanya
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Once Upon a Time in Hollywood

Dive into a dreamy world where sugar and spice meet all things nice in my 60s-themed photoshoot Inspired by the timeless charm of Priscilla Presley, and the cinematic works of Sophia Coppola and Quentin Tarantino this shoot captures the playful elegance

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05/16/2024
By Maia Olusanya
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Casual Uni Outfit Styling

In this photoshoot, I styled a casual and comfy everyday university look. I love this look because it's just so easy to throw on in the morning and I still feel both cosy and put together. I'm wearing a vintage Dallastown

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05/15/2024
By Maia Olusanya
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Rita Ora Style Pod Look

For the bridges style pod Lucy and I decided to put together a look featuring Rita Ora's latest Primark collection. This look included a long pale blue flowy ruffled sundress, pink satin ballet flats and a matching pink shoulder bag. We

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