Chocolate Brown: The Trending Colour of AW25

Take a bite into this autumn’s staple colour, chocolate brown. It’s filling the fashion scene from high street to runway. 

It’s time to demote navy and black to wardrobe floor status and make space for the latest trending neutral, ‘chocolate brown’. This smooth and chic tone is taking over, you’ll find it everywhere at the moment and who can resist? 

Thanks to designers like Miu Miu and Gucci, chocolate brown has surged and has become a huge trend across the fashion landscape. With major designers switching up the options for a basic neutral, it’s only right that the high street has followed suit. Ranked as the number one trend of the moment on ASOS and labelled as an ‘Autumn Favourite’ on Free People, the term ‘chocolate brown’ has gone so viral it’s earned its own category in online retail.

Fashion North is here to show you the power of chocolate brown and how to wear it right at this transitional time of year. Get ready for cosy vibes mixed with sleek and mature silhouettes. Here are our top picks:

1. Irresistible Knits

A knitted jumper can carry you from month to month over the cold seasons. H&M’s chocolate brown mohair jumper is the perfect investment at £55.25 to liven a dull day.

New Look’s knitted midi dress is a classic way to don this new trend from head to toe. A full look for just £39.99, could you say no?

Off-shoulder pieces are in. ASOS’ knitted asymmetrical top would go well with anything from trousers to skirts to jeans, available now for only £26.

2. Brown Bottoms

A tailored wide-leg trouser offers a mature and minimalistic silhouette that can be styled hundreds of ways. Join the Chocolate Brown trend with Stradivarius’ trousers for £29.99.

A skirt suits a warmer autumn day and where better to get it from than the fresh and chic Free People. You can find the Suzy Suede Midi Skirt in chocolate for £118.

Jeans are the ultimate styling staple, now in the ultimate colour staple for 2025. Head to Zara for their mom high-waisted jeans. It’s only £27.99 to grab a pair for your wardrobe.

3. Pretty Pumps

A boot is a timeless option that you can pair with a skirt and tights for that business-chic appeal. Embrace chocolate brown for £150 with the ASOS Design Caspia boots.

Comfy more your vibe? Avoid the overdone Adidas samba look and opt for the Gola Bullet Suede Trainers from Next for £75.

The partnership of jeans and ballet flats is unstoppable. Mango’s leather ballet flats can deliver just what you need for £49.99.

4. Always an Accessory

 

Here’s one for all the polka dot lovers, this phone case from Pela is £40 and will elevate your chocolate brown look to a new level.

On a cold North East day, a scarf is just what you need to stay cosy. The Lenora Blanket Scarf can keep you warm and stylish for just £26 at Urban Outfitters.

You can’t go wrong with a suede bag for autumn, this Amazon crescent tote is a bargain at only £9.50 and is something you can style with everything.

Will you be adding this latest neutral to your wardrobe over autumn? Let us know in the comments and on our socials!