One Jean, Four Friends, Four Cities
A single pair of jeans travels among four friends in Tokyo, Paris, Seoul, and London, collecting stories along the way. When the jeans arrive, you unbox them, note any previous marks, style them with your city’s current trending style, snap a quick photo or video, and add a small personalized stamp to show they’ve visited your city before mailing them to the next friend. Each month, the jeans land in a new city, celebrating personal style and a shared commitment to sustainability. When the denim finally wears out, the group keeps it in circulation gifting, donating, or reselling so the jeans live on instead of heading to a landfill.
Tokyo: Vibrant, experimental, playful; think oversized silhouettes, bright accessories, unexpected layering
Blue jeans £30 Tommy Hilfiger
Yellow Jacket £45 River Island
White Shirt £15 New Look
Black Ankle Boots £35 H&M
White Bag £35 Cilc
Hair piece £10 H&M
Gold bangles £25 each
White Cross Body Bag River Island £35
Chain bracelet £15 H&M
Tie £ 7 T.k.Maxx
Earrings, Model Own
Available at TK Max
Fashion North Article: Fashion Journey Through Cities
Styling: Style Director Susan Ejenavwome
Makeup: Shirin Kalandarova
Hair Stylist: Shirin Kalandarova
Model: Shirin Kalandarova
Photography: Susan Ejenavwome
Production: Susan Ejenavwome
Location: David Goldman Technology Centre, University of Sunderland,
Tel: 0191 515 2000, www.sunderland.ac.uk
Paris – City of Romance
Paris: Sophisticated, romantic, effortless; think structured coats, delicate detailing, monochrome palettes
Beige Coat, £65 H&M,
Black Top £15 PAISIE
Jeans-Same as before
Scarf £13 BIMBA Y LOLA TKM
Burgundy Patent Boots £45 River Island
Burgundy Leather Bag £30 H&M
Glasses Model’s own
Bangle Same as before
Rings Model’s own
Available at TK Max
Styling: Style Director Susan Ejenavwome
Makeup: Visolabonu Muhammadqodirova
Hair Stylist: Visolabonu Muhammadqodirova
Model: Visolabonu Muhammadqodirova
Photography: Susan Ejenavwome
Production: Susan Ejenavwome
Location: David Goldman Technology Centre, University of Sunderland,
Tel: 0191 515 2000, www.sunderland.ac.uk
Seoul
Seoul: Clean, reflective, futuristic; think tonal layers, bucket hats, wide-leg pants, smart sneakers
Blue Jeans, Same as before
White short-sleeve tee, £10 H&M
Black Vest, £15 Brave Soul
Black faux-leather newsboy cap, Models Own
Plush cross-body bag, £40 River Island
Bag Accessories, T.K.Maxx£14
Gold chain necklace, £20 H&M,
Rings, Fashion Bible
Bangle, £8 H&M
Black Belt, Model Own
Trainers, Model Own
Socks, Model Own
Available at TK Max
Styling: Style Director Susan Ejenavwome
Makeup: Anastasiya An
Hair Stylist: Anastasiya An
Model: Anastasiya An
Photography: Susan Ejenavwome
Production: Susan Ejenavwome
Location: David Goldman Technology Centre, University, of Sunderland,
Tel: 0191 515 2000, www.sunderland.ac.uk
London
I channel London’s gritty, textural energy with raw, rebellious flair by mixing punk jackets giving trench coats vibe, Doc Martens, and chunky knits into an expressive punk-meets-prep look.
Grey sweater PAISIE, £29.99 ,
Jacket, £28 Primark
Jeans, Same as before
Back Boots, £50 Schuh
Black Leather Bag, £15 H&M
Cowries Bracelet, £10 T.K.Maxx
Ring,£8 Fashion Bible
Necklace’ Model own
Belt Chain, £12 H&M
Black Belt, Model Own
Available at TK Max
Styling: Style Director, Susan Ejenavwome
Makeup: Yulduz khusniddinova
Hair Stylist: Yulduz khusniddinova
Hair Stylist: Yulduz khusniddinova
Model: Yulduz khusniddinova
Photography: Susan Ejenavwome
Production: Susan Ejenavwome
Location: Same as before
