Geordie Shore star, Scotty T, has been unveiled as the new face of Boohoo Man.
The news comes after the affordable clothing retailer launched a separate website for menswear to cater to growing customer demand.
The 27-year-old, who won Celebrity Big Brother last year, can be seen on the home page of the website modelling for the brand’s boohooMAN X SCOTTY T collection; which includes skinny jeans, stylish bomber jackets, plain tees and tracksuits.
The complete collection, which ranges from £3 to £50, is available online at www.boohooman.com.