London Fashion Week: Anya Hindmarch SS16

After patiently waiting for my favourite show of the year it was finally time, on the last morning of London Fashion Week, to indulge in Anya Hindmarch’s spring summer collection. London designer, Hindmarch, never fails to produce a visually stimulating show and, once again, she did not disappoint.

The very bizarre futuristic ‘runway’ was a mirrored maze giving us 360 view of each outfit as the models, with seamlessly choreographed walks, slipped in between the 3D triangular shards.

Hindmarch is inspired by her fascination with recreating the everyday in the most luxurious way (a similar notion we saw within her A/W15 collection which took its inspiration from motorways and road signs), she did this time by taking mundane household logos, brands and objects and plastering them onto highly covetable accessories and, for the first time, sweatshirts, boots and scarves.

Our favourite and nostalgic British brand’s logo, such as Boot’s, Nationwide, John Lewis and retro WH Smith, were given a chic makeover on tote bags and backpacks. Doing the ironing isn’t usually considered glamorous, but Hindmarch changed this by adding common laundry labels as a motif on metallic leather and bags with cute twisted handles.

The bags, as always, featured that little bit extra in the form of tassels and ‘bag charms’ – this time in the shape of batteries, cans and, my personal favourite, a yellow and green washing-up sponge.

Some of the label’s most popular designs, the smiley face tote and crisp packet bag, were updated with cream leather and metallic red and blue to match the colour palette. The colour scheme of the show was a basis of white, with each look emblazoned with bold colours of red, blue and orange in stripes, diamonds and triangles.

The brand’s venture into ready-to-wear proved successful. The over-sized sweatshirts had the perfect mix of sporty cool and high fashion and the patterned neck scarves made immediately made all air hostesses a fashion icon. The skin tight bodysuits maybe weren’t so ‘ready to wear’ but definitely weren’t out of place on this fun catwalk.


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