With Sunderland’s new Music City status and Newcastle’s growing underground Hardcore scene, it makes sense that the young people of the North East draw inspiration for their style from bands and artists they admire. From gig outfits to just casual band merch, Fashion North took a deep dive into the North East’s musical style.
Genre: Hardcore
Credit: Erin Jardine
Name: Joseph
Age: 20
Staying true to his vocalist roots, Pieces Of Eden’s Joseph is heavily drawn to the whitebelt metalcore style. He expresses himself through both his music and style, drawing inspiration from bands such as Balmora and Long Goodbye. He utilises his look by wearing stylish, black cargos with plenty of pockets to avoid bringing a bag to his gigs. His music taste is always his main source of inspiration, and supporting his fellow bands by buying their merch brings him together with his community. “If a band’s got a cool design and I really love the band, then I’ll probably buy their merch”.
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BoohooMAN
JD Sports
Genre: Punk
Credit: Erin Jardine
Name: Ozzy
Age: 19
Riot Girl Punk singer Ozzy dons her horror-influenced outfits both on stage and off. With a mix of dark, macabre staples like a lace miniskirt and band shirts such as Wednesday 13, Ozzy expertly combines these with fun, eccentric accessories and matching jewellery she has found second-hand. It all blends into a perfect, unique look which is inspired by “rock music and punk music as it’s about being yourself”.
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7hirteenclothing
ASOS
Genre: Rock
Credit: Erin Jardine
Name: Myrna
Age: 19
Myrna is practical, stylish and most of all, comfy. That is her main priority in finding her unique look. With a vintage style Queen shirt and relaxed fit jean shorts, Myrna enjoys using her favourite artists as inspiration and wearing their merch. She feels as though it builds community and connections. “It’s a good way to interact with other people and strike up a conversation about interests and just talk.”
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Boohoo
ASOS
Genre: Metalcore
Credit: Erin Jardine
Name: Will
Age: 20
Gig-goer and budding film director Will bases his style on his experiences. Sporting black jeans, a shirt he picked up at a gig he’s attended and a music label’s hat to support his friends, he wants to create memories with his look. As a director, he notices the beauty of the clothes he wears. “Art is such an important part of how music and style are conveyed. But without that art, the merch would probably be a lot more dull”.
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