The Rise of Social Media Marketing and the Commodification of Influence
In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it's inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and
Opinion: How consumerism is ruining social media
Consumerism is sucking the joy out of social media, every time you open TikTok a plethora of marketing content is forced down your throat taking away from all the creativity and fun that these platforms usually provide. I usually enjoy
Is TikTok the most valuable marketing tool for the fashion industry?
The fashion industry continuously evolves and adapts to new concepts and platforms. The rise of TikTok is still an unfamiliar notion to many corporations, but does the fashion world need it in order to survive? Georgia Suggitt reports. TikTok became