Anti-Victoria’s Secret fashion show hits back at Perfect Body campaign


Victoria’s Secret’s is facing an online backlash for promoting unrealistic body images

Last weekend a group of women, of all different shapes and sizes, took to the runway during Lingerie Fashion Week in New York to take part in the Anti-Victoria’s Secret campaign, named Real Perfect Bodies.

It comes in light of the recently launched Victoria’s Secret Perfect Body campaign, featuring ultra slim, tall and toned supermodels.

And, although the word body is actually supposed to represent the lingerie giant’s body line bras, the public seem to have understood their meaning a little differently.

Many people have asked for the brand to change their wording due to its misleading nature and damaging message to women.

Now, here in the UK, plus size clothing brand JD Williams, have also launched their own campaign, titled Perfectly Imperfect.

The brand tweeted: “No such thing as a #PerfectBody. Join our #PerfectlyImperfect campaign promoting body confidence for women of all ages, sizes & shapes.”

As well as starting the hashtag, the brand also created their own photo mimicking that of Victoria Secret’s, this time however featuring models from a UK size 10 to 16.

Alongside the campaign, the brand is also encouraging people to tweet their favourite flaws to help promote positive body image and celebrate women’s real beauty.


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