The 18 piece collection of dresses, jumpsuits and separates will appear on the site in April of next year, offering beautiful and affordable choices.
The prices start at £60 and the most expensive garment will be £250, which will come as a steal compared to specialist bridal shops.
The collection includes a lot of lace, with flowing long hems and stunning detailing giving a romantic look. The dresses range from full tulle skirted styles to slick, Kate Moss inspired satin numbers.
There are even sparkly crop tops and long skirts, allowing for a unique wedding look on a small budget.
Wendy Jackson from Bridal Wish in Newcastle says: “As a Bridal Retailer, we never endorse anyone buying a dress as special as a wedding dress on-line from anyone, however, there will always be a minority of brides who find that quite acceptable! In the past large fashion retailers like M&S, Phase Eight and Monsoon tried this and it didn’t work for them, so I can’t see why ASOS think they have a secret to the success of this.
“ASOS seem to be one of those companies trying to diversify into another niche market. I don’t think this will affect my business as we do get brides who really do want something special for their big day as well as the advice, guidance and experience, but we do sell affordable high quality wedding dresses with everyone in mind.”
The pieces are great for someone wanting an alternative look, with a bohemian-style jumpsuit and tops or bottoms that they can match with other clothing. The classic wedding look can also be created with ASOS, with high-neck beaded dresses and sweetheart necklines hidden behind lace.
Shoes and accessories are also going to be released, with a spokesperson for the brand revealing a whole outfit can be purchased for under £400.
