Tie-dye, the print popularised by 60s hippy-mania, integrated into the mainstream by rock stars and injected into the 90s scene alongside chokers and bucket hats. It was the trend that was unforgotten but nonetheless shunned by many as a serious glitch in the fashion world.
Until recently, that is. With top designers like Stella McCartney and Prada instilling the past print to present runway, as well as high street chains singing its praises. Tie-dye has officially hit the big time. See how you can make the trend wearable today and jump on 2019’s modern revival of this nostalgic retro craze.
While the unexpected return of the print is bound to unnerve many fashion-goers, the key to unlocking the look and making it work for your wardrobe is completely down to preference – though many stylists are opting for hushed tones this season. Loud colouring and in-your-face patterns make you uneasy? Great news; turn the saturation down a notch and go on-trend pastel for 2019. Stella McCartney at Paris Fashion Week SS19 did just that, as one notable ensemble displayed a traditional tie-dye print look, simplified through pastel pink and baby blue hues. The neutral aesthetic was complemented by silk frilled shorts, which muted the old-style edginess of the print and gave it a contemporary twist.
And it’s not just for the runway. Back in February, Karlie Kloss served sophistication when she attended Evian x Virgil Abloh’s limited edition launch, sporting a tailored dusty-rose blazer with matching high-waist trousers and a pastel tie-dye T-shirt. The model proved the print to be totally wearable and chic, dispelling the brashness of the pattern and revitalising the look for modern day.
Hooked on the neutral look? Try it yourself for a lot less. Taking inspiration from Karlie, we’d recommend styling the tie-dye as the central statement of your outfit by wearing a printed t-shirt, which can be purchased at Hollister for just £8.99. Soften the pattern further with a dusty-toned tailored suit, or if you’re keen to go more casual then complement the tee and blazer with a pair of light-hued skinny jeans. We explored online for the perfect blazer/trouser combo and found the ASOS Design Tailored Forever suit, priced at £55 for the blazer and £30 for the trousers respectively. Topshop’s Bleached Jag Jamie Jeans for £42 are also a worthy buy without breaking the bank, though we’re sure many of you will own a trusty pair of blue jeans already.
If tailored fashion isn’t your usual appeal, why not switch back to tie-dye’s more traditional edge? Try tucking an oversized T-shirt into mom-jeans; pair with high-top Converse or Old Skool Vans trainers to achieve a 90s aesthetic, while still conforming to 2019 pastel.
So after yet another revival, it seems like the fashion world just doesn’t want to say goodbye to tie-dye any time soon. Have you fallen for it? Tweet your thoughts @Fashion_North.