Intu Metrocentre is preparing to turn over a new leaf for its autumn/winter 15 fashion campaign. For the first time ever the shopping centre has teamed up with a critically acclaimed fashion designer; Celia Birtwell.
Globally-renowned print designer, Celia Birtwell, who has worked with the fashion industry’s biggest names, including world famous Italian fashion house Valentino, has been commissioned to create an exclusive print for autumn winter 15, as part of Intu Metrocentre’s first ever fashion collaboration.
Alongside the centre’s autumnal fashion events showcasing this season’s key looks, customers visiting will be able to snap up a limited edition tote bag featuring an exclusive Celia Birtwell print, which combines two of the season’s must-have colours in a one-off design.
As well as the designer collaboration, Intu Metrocentre will be celebrating this season’s fashion with the A/W15 fashion shows from Thursday 8th – Sunday 11th October in Town Square.
Helen Atkinson, Intu Metrocentre marketing manager, said: “We are delighted to be collaborating with Celia Birtwell and giving shoppers the opportunity to own one of her limited edition printed bags. Celia Birtwell is an inspiring designer to work with and her print really captures the essence of the new season collections”.
Celia Birtwell after she was awarded a CBE for services to the fashion industry by Queen Elizabeth II during an Investiture ceremony at Buckingham Palace, London. Picture by: John Stillwell / PA Archive / PA Images
Customers visiting the centre during its launch of this season’s trends will be able to get their hands on one of the exclusive bags by spending £50 or more on Intu Gift Cards in one transaction from Thursday 8 – Saturday 31 October.
