My personal style: Scandi smart casual

Over the past few years, my style has changed quite a lot, and it is only recently that I feel that I have found a style that really feels like me.

My style is influenced by Scandinavian fashion. I am always looking on Pinterest for outfit inspiration, and I find myself saving Scandi outfits most of the time. I also follow Swedish influencer and content creator, Matilda Djerf, who is the best person for fashion inspo if you also love this style.

My look is often a mix of casual and smart clothing pieces, which keeps me both smart and comfortable on a daily basis. For example, dressing up sweatshirts and jeans with overcoats and boots, or dressing down a blazer by wearing trainers.

I am a huge lover of neutral colours in fashion, so it is not often you would see me wearing bright colours. However, this enables me to pair most items together, sort of making a capsule wardrobe.


Most of my clothes are from high street shops, such as H&M, Weekday and Uniqlo, which is definitely a more affordable way to still dress trendy without spending lots.


Overcoat: Similar from Boohoo

Sweatshirt: Weekday

Jeans: H&M

Converse: Sole supplier

Bag: Uniqlo



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