Newcastle’s END. Partners with Damson Madder for Exclusive Release
A new five-piece collection sees North East-founded END. team up with Damson Madder for a highly anticipated collaboration.
Reimagining Damson Madder’s viral outerwear, END. brings a fresh utilitarian edge to the label’s signature aesthetic for AW26. Swapping the brand’s usual vintage femininity for a more streetwear-inspired approach, the exclusive five-piece collection feels perfectly suited to life in the North East.
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As one of the North East’s leading hubs for curated fashion, sport and lifestyle since 2005, END. has built a global reputation for bringing over 800 emerging streetwear and designer brands together. All whilst remaining based in the region it was founded in.
Damson Madder’s rise has been equally impressive. In just six years, the brand has evolved from an under-the-radar label into one of British fashion’s biggest contemporary success stories. Known for its playful prints, feminine silhouettes and commitment to producing investment pieces at accessible price points, they have developed a loyal audience and earned praise from Grazia UK as the brand for ‘coats cool girls swear by.’
First in the collection is the Matilda Raincoat, a Damson Madder favourite that has become one of the brand’s most recognisable and best-selling pieces. The gingham design returns with all the essential details fans love, but END. introduces a navy colourway finished with burgundy bungee cords. This rework feels elevated but practical and wearable for rainy North East days.
The collection’s second raincoat takes a completely different approach. The Logan is a versatile black piece with a longline silhouette. Offering full coverage from head to toe, this raincoat brings whole new levels of functional, understated and clean energy. In a region where weather is completely unpredictable, this is a perfect wardrobe addition.
Next comes the Reversible Opal Puffer Jacket, reworked in an exclusive navy-and-burgundy check. This piece can be worn patterned or plain depending on your outfit, while the adjustable funnel neck offers extra protection against winter winds. Whether you’re navigating Newcastle city centre or a Sunderland seafront, it’s a coat built to adapt.
Effortlessly balancing practicality and style, the Pearl Funnel Puffer Jacket indulges in the viral Autumn 2026 trend of check coats. This earthy navy and olive patterned addition is packed with thoughtful details that never compromise aesthetics. With a detachable hood and an internal phone pocket, it’s easy to imagine this being a staple everywhere.
Completing the collection is the Joanie Bomber Jacket, a piece that perfectly embodies Damson Madder’s playful vibe with a satin finish, asymmetrical button fastening and a removable neck tie. This elevated classic has become a favourite on social media appearing in unboxing and styling videos across feeds. This rich navy jacket is the ultimate meeting point between the two brand’s identities.
For a region that knows a thing or two about dressing for the cold, the END. X Damson Madder collection feels like a match made in heaven. This collaboration delivers pieces that are as functional as they are fashionable… designed for real life in the North East.
What do you think of the END. X Damson Madder collaboration? Which piece has made it onto your autumn wish list? Let us know in the comments and on our socials @fashion_north
