Opinion: How consumerism is ruining social media
Consumerism is sucking the joy out of social media, every time you open TikTok a plethora of marketing content is forced down your throat taking away from all the creativity and fun that these platforms usually provide. I usually enjoy
Influencers: unfiltered reality – or still a damaging illusion?
An investigation of the ban on online influencers using filters in beauty product promotion - and of whether the influencer phenomenon is more healthy as a result. To meet Olivia Nazari is to forget everything you thought you knew about Instagram
The key to a beauty brand’s success on Tik Tok
Tik Tok has officially hit the beauty mainstream, surpassing Instagram as the second-most popular social media app for teens. The latest statistics from Sensor Tower reveal that in April 2020 the video app has been downloaded more than two billion
Sunderland divided over Pretty Little Thing advertisement ban
Online fashion retailer Pretty Little Thing has had its latest YouTube ad banned by the Advertising Standards Agency after Watchdog complains that it is “overly-sexualised.” The advert featured a PLT model wearing vinyl shorts with holes cut around the bum and